Decades of Experience. One Unified Vision.
We are a team of industry veterans, technologists, and market access strategists with deep expertise across both sides of the healthcare equation—manufacturers and payers. This dual perspective powers everything we do.
Our Mission
Reimagining Market Access for the AI Era
We are building the intelligent operating system for market access—AI-native, data-connected, and purpose-built to accelerate better outcomes for manufacturers, payers, and patients alike.
At COEBRA, we replace outdated, fragmented systems with a unified platform that enables real-time decisions, closes gaps, and maximizes value—everywhere from rebate management to value-based contracting.
Our mission is simple: to empower life sciences companies with clarity, agility, and control—so they can unlock more from every engagement, every contract, and every transaction.
Team
Dedication. Expertise. Passion.
We are a team of industry veterans, technologists, and market access strategists with deep expertise across both sides of the healthcare equation—manufacturers and payers. This dual perspective powers everything we do.
From navigating complex contracting structures to designing cutting-edge, AI-first tools, we understand the operational pain points, financial pressures, and regulatory challenges that define the commercialization journey.
What sets us apart is not just our experience—but our relentless drive to solve real-world challenges with intelligence, precision, and purpose.
Meet the Team
Chairman & CEO
Marc Hixson
Marc began his life science career on the commercial side of the business in sales and marketing, realizing early on that the ever-changing managed care environment would have a greater impact on the way pharmaceutical products and medical services were delivered. Gaining knowledge and insight through experience, he has directed his efforts to the successful creation and execution of multiple market access strategies and teams for various clients.
President & General Manager
Usama Malik
With over 30 years of cross-industry experience spanning healthcare, technology, and finance, Usama brings a unique perspective on how to modernize the biopharma industry leveraging technology, artificial intelligence, and new business models for efficient and intelligent drug development, commercialization, and market access. At COEUS, Usama has pioneered the COEBRA platform that is revolutionizing how biopharma companies engage with the healthcare ecosystem.
Executive Director, Value Access & Operations
Heidi Toretto
Heidi Toretto is a strategic executive with a distinguished career in revolutionizing healthcare through technology-driven market access insights, supplier, manufacturer and payer engagement, 340b program compliance, and value-based contracting. With 20 years of success in national health plans and life sciences companies, Heidi has played a pivotal role in developing value- and outcomes-based internal operations, contract negotiation, and rebate strategies.
Product Manager
Aditi Jariwala Wallace
Aditi Jariwala Wallace has more than 15 years of experience in product management, project management, and product marketing management in healthcare information technology, product security, and policy-regulation. She translates customer and market needs into technical requirements to create successful products that solve problems and bring value.
Senior Project Manager
Laura Kitson
Laura Kitson is an accomplished Senior Project Manager with a strong background in program leadership, strategic planning, and digital transformation. With extensive experience across higher education, healthcare, and technology-driven initiatives, she specializes in aligning technical solutions with business objectives to drive efficiency and innovation.